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Sunday, 11 December 2011

Kolaveri di

While Dhanush's " Kolaveri Di" has become an anthem for those young at heart, soup song has now become a subject of academic research at the Indian Institute of Management across the country.
According to a new survey, "Kolaveri Di" has become the top downloaded track on mobile with a score of 2,10,000 music downloads within 18 days of launch beating the previous records held by " Munni badnaam hui" and "Tere mast mast do nain". Recently, the marketing club of IIM Ranchi organized a seminar on campus to study the strategy that has turned this number into an overnight rage.
www.youtube.com/watch?v=YR12Z8f1Dh8

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